When Tim Jenteal’s public humiliation goes viral, his appetite for revenge serves as the catalyst for a campus-wide prank war. And no one is safe. Revenge is sweet for an unwilling campus gladiator.

The story takes place at Hurley University, a pristine, private northeast institution. Tim Jenteal, a typical, laidback college student, is the first victim in a series of outrageous, hilarious, but embarrassing viral pranks which are exhibited on Hurley HazeBook: the first social networking site dedicated solely to college hazing and pranks. Tim and the Hurley Dormitory boys: Willie Sampson, a self-proclaimed fitness expert; Jesse Guantacamos, an overzealous male cheerleader; and Johnny “Bootleg” Pavini, the campus go-to-guy, embark on a mission to reveal and pay back all who are behind the chaos.